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A QR Menu for Restaurants is Contactless, Not Hospitality-Less

A QR Menu for Restaurants is Contactless, Not Hospitality-Less

A QR Menu for Restaurants is Contactless, Not Hospitality-Less

Adopting new technology is difficult for any industry and hospitality is no exception. Restaurants and hotels pride themselves on beautifully designed menus with excellent service and often resist digital menu solutions such as implementing a QR menu.

If guests, however, are sending their orders straight to the POS and paying via mobile, your staff are spending less time on data entry and more time serving guests.

QR-based menus and digital menu solutions for restaurants can increase your revenue while not sacrificing service.

When we think of going to a restaurant, we visualize a radiant ambience, light music, quality food, and excellent staff. Surprisingly, it has been pretty much the same for 100+ years now. That’s because restaurants and hotels are all about service. Hence, to bring out positive technical changes in this age-old industry, let’s look at how digital menu solutions and table ordering enhance hospitality.

Due to COVID-19, restaurants and their customers began adopting the convenience of technological advancements such as QR code menus. Digital menu implementation was a game-changer for the hospitality industry and made QR code menus a “new normal” for their guests.

A QR menu is one of the easiest ways for contactless, convenient dining; however, that does not mean less hospitality!

After checking our client reviews, we’ve compiled some of the best reasons that a QR menu for restaurants is contactless but not hospitality-less.

Let’s get started.

More 5-Star Reviews

digital menu solutions, A QR Menu for Restaurants is Contactless, Not Hospitality-Less
digital menu solutions, A QR Menu for Restaurants is Contactless, Not Hospitality-Less

By the mere display of QR codes on flyers and menu links on social media pages – allowing for instant menu access – many restaurants in New York and Toronto were able to increase their reach to potential customers. An additional factor for the same was that there was no need to download a separate phone app for ordering.

@BARELYDISFIGURED – NY, USA, ordered a custom QR menu that looked like their brand and implemented it at their cocktail bar. Guests could scan in to the menu and found ordering to be more fun and convenient, hence their awesome Instagram stories by their guests.

@LULUSCHOCOLATE BAR – GA, USA, increased their orders via social media by adding a link to their QR menu as the Start Order button on their Facebook page. QR-based ordering doesn’t just apply to in-person dining as links to these digital menus still function as links that you can place anywhere!

Utilizing QR code menus saves time for the customer and the restaurant alike as nobody has to wait in a line. Also, the contactless QR code menu was just what they needed to thrive in COVID times.

The hospitality industry is all about friendliness, a sense of care, and convenience. Restaurants and hotels that take the time to implement the latest technologies such as digital menu solutions always stay ahead because guests are more easily satisfied.

This leads to more five-star reviews, which turns into a cycle that begets itself.

Reducing Staff POS Data Entry Makes for a Better Guest Experience

digital menu solutions, A QR Menu for Restaurants is Contactless, Not Hospitality-Less
digital menu solutions, A QR Menu for Restaurants is Contactless, Not Hospitality-Less

Great wait staff are paid for their superior abilities that involve interacting with customers, observing multiple tables, and being able to sell to guests’ needs. Removing the data entry and payment management aspects of the ordering process frees them up to better serve guests.

The best way to do this is by implementing digital menu solutions that integrate with your POS system as this means less time is spent walking credit cards from the table to the POS terminal.

The same menu consultation skills apply as guests are menu browsing on their phones just like with paper menus:

  • Servers can still upsell.
  • They can assist with special diet questions and requests.
  • Wait staff can make the guests aware of specials and complementary pairings.

More With Less

Due to the worldwide global hospitality staff shortage, restaurants are having to be more efficient with current staffing levels.

Our data show that this kind of QR-based ordering technology can help with dine-in table ordering by reducing the ordering steps by more than 50%. It also increases table turns by up to 10 minutes per seating. By removing the initial order entry process as well as the back and forth of another round of drinks (these can be requested without summoning staff), high-volume restaurants are reporting they can manage large, outdoor eating areas of over 50 tables with only one staff member.  

A Better Guest Experience

Guests can start ordering as soon as they’re seated, which works well for those on lunch break or regulars who know what they want. Additional drinks can be ordered at any time, without the need to interrupt the conversation to get the server’s attention. Payments are made using their secure phone ID, making the payment instantaneous with gateways such as Apple Pay or Google Pay. Once done, they can simply leave without waiting around for the check and for payment processing.

The true power, however, of QR code menus remains untapped. For the first time, the restaurant industry can automatically re-market dine-in guests with their pickup and delivery products. By connecting their QR menu link to social media, they can now provide their guests with updates on new products and menu changes. To learn more, check out our social media guide.

Increase Upselling With QR-Based Ordering

digital menu solutions, A QR Menu for Restaurants is Contactless, Not Hospitality-Less
digital menu solutions, A QR Menu for Restaurants is Contactless, Not Hospitality-Less
digital menu solutions, A QR Menu for Restaurants is Contactless, Not Hospitality-Less

Upselling your products is of utmost importance for any business, especially in the hospitality industry.

With the help of contactless menus in the form of QR menus, your staff still has the time to upsell your best products or complementary services.

For instance, many bars have happy hours each day; you can utilize your staff to inform potential customers about them. You can also spend time with social media marketing companies to plan a proper campaign, such as integrating QR menus on social media accounts, which can have a better impact on the customer.

Menu items like fries and salads generate the most profit – they’re a combination of low-cost ingredients and quick speed of preparation. Pairing them alongside high-cost, top-selling items such as a specialty burger increases the profit margin of the top-selling dishes.

A QR-based ordering system allows the restaurant to make these items more prominent on the guest’s phone. It allows them to quickly add the optional sides to their order basket and proceed to checkout.

In Conclusion

Such digital menu solutions were implemented about a decade ago in some areas – QR codes are such an easy concept that as soon as a customer sees a QR code stand on the restaurant table, they already know what they need to do. The idea is catching on more rapidly now, especially in places like crowded bars and hotel pools.

By placing a QR menu on the bar counter or lounge chair, not only do you make the experience better for the guest but you also increase your staff productivity. Digital menu solutions cut down your outgoing expenses involved in staffing and admin, so the end result is increased revenue.

As far as hospitality is concerned, implementing a new normal such as a QR-based ordering system takes time. You have to bring staff along for the change and make guests aware of the new technology. Restaurants that have made the switch report that it is keeping their businesses afloat. They are enjoying increased guest satisfaction with up to 95% adoption of table ordering using a QR menu, so the outlook is a good one.