Choosing the right mobile-friendly online ordering solution for your hotel or restaurant is the challenging next step in technology adoption. Here are some features to consider when finding the right mobile ordering apps for your venue.
1. Mobile Ordering Apps
Put your venue’s digital experience into the hands of the guests. We have received many reports that guests enjoy the fact that they can start ordering as soon as they arrive at a restaurant or hotel. This also increases revenue for larger venues as it gives the capability to serve all dining areas with existing staffing levels.
Phones are already in the guests’ hands; why not let them order from the comfort of their own devices? Not only does this reduce the hardware costs of tableside tablets or mobile POS solutions for servers, but it also means there is no adoption required for existing staff. The kitchen and waitstaff simply receive the orders as they would normally, usually from a printer or screen in the back of the house or at a conveniently-located server kiosk.
With a digital menu, the restaurant or hotel can adjust menu items on the fly. High-margin items and daily specials can be promoted; out of stock items can be removed. Guests are able to read the menu in their preferred language, reducing order errors.
Your mobile-friendly online ordering solution should promote your brand and offer an easy way for guests to interact with your venue. Guests should have the option of completing their purchases via the app. This greatly reduces the staff’s time spent on order processing.
Bring the menu…take the order…bring the food…take empty plates…bring the bill…bring the receipt…. It does not need to be so time-consuming. E-menus on mobile ordering apps reduce staff time in order processing, allowing them more time with guests where it really counts.
Another positive aspect of utilizing e-menus as part of your mobile POS system is that due to the increased convenience of browsing the menu and paying, guests tend to order more, increasing revenue for the venue.
3. Events & Services
Hotels, bars, and restaurants have promotions and upcoming events that need to be promoted to guests. A platform that puts these services in front of guests within a mobile-friendly online ordering system- giving them the option to purchase on a whim, or at their convenience – is the simplest way to increase event or service awareness.
These guests are already in your venue so an ordering solution integrated as a mobile POS system entices the guest to return as they have already enjoyed their first experience with you. Marketers know that existing customers are your best bet for future revenue.
4. Monthly Payment Option
Giving a percentage of sales to your chosen mobile POS/ordering platform quickly adds up, making it difficult to predict the actual cost of the system. Mobile ordering apps that offer subscription plans – as opposed to commission-based plans – mean that additional revenue generated by the venue can be fully retained by the restaurant or hotel.
As a fixed monthly subscription, the restaurant or hotel can budget for the cost of the platform. Venue managers promote the use of the platform knowing that the hotel or restaurant keeps the additional revenue, so the cost stays the same while income increases.
5. Hotel Concierge In-App Chat
A chat feature allows you to get in touch with guests even before they arrive. Not only does this create better relationships with the guests, you can also begin promoting your venue’s attractions and services, giving them the option to purchase even before arrival.
Obviously there is a huge benefit to hotels when guests can chat directly with front desk without having to walk down the hall or hop on an elevator. Restaurants, too can benefit by communicating with guests regarding their reservations and getting them thinking about the day’s specials.
An Ordering Platform for Everyone
Mobile-friendly online ordering is an area that needs to be disrupted. Individual hotels as well as some restaurants are creating localized apps, forcing guests to download their own branded apps. The aim is to increase brand loyalty.
But there is also the option of an app that the guest is able to use in multiple venues, removing the need for multiple app downloads. This would certainly increase the revolution of table ordering technology and mobile POS integrations. Any kind of mobile ordering apps, however, must display the current venue’s brand. When the guest opens the app, they must immediately see that venue’s menu and service items, thus giving the appearance of a white-label solution by the restaurant or hotel.
Not sure about the next steps? We would be happy to talk through the problems you are trying to solve and how to look for the right technology that suits your venue’s brand. Book your consultation on choosing your mobile-friendly online ordering solution here.