The Facebook Pixel is a simple code plugged into your QR Menu that enables you to target ads to your guests who use your menu. Yes, you got that right, everyone who touches your menu can now receive information about your delivery & takeaway products, steak nights and new menu items via Facebook & Instagram. This is a game-changer if your aim is to grow your brand through your existing customer base. If you have a Social Media Manager, we recommend having them go through these steps or engaging an expert to help with the Facebook Ads initially.
Let’s get this plugged into your QR Menu:
- Log in to MANAGER.
- Click here to set up or find out your Pixel
- Paste your Pixel into MARKETING (see image below).
- Click here to have Facebook build a Custom Audience of your guests who have visited your audience.
- Use our recommended settings. Paste in your menu link in this format orderlina.menu/venuename* (see image below). *This is just your menu link without “https://”.
- Boost a Post or Run an Ad making sure you choose the Custom Audience you have created.