Digital menus provide the opportunity for restaurants and hotels to build their brand by connecting automatically with their audience over social media automatically. A QR Menu allows them to increase their social media reach, take orders via Facebook & Instagram and promote their takeaway products and services to their dine-in guests. Here’s our guide on setting up your Orderlina QR Menu with your Social Media & Marketing.
Login to MANAGER, select SOCIAL and add your social media accounts. Customize your message to increase guest visits to your social media accounts. Let your guests know they can support your business and find out about special offers and events.
High volume restaurant brands such as Lulu’s and Cafedelseoul report that by having the Start Order button on their Facebook page, increases their commission-free pick-up orders and gives foodies a chance to view their menu prior to their next visit. To Add the Start Order button to your Facebook Page follow these steps:
A QR Menu is a great way to display your link-in-bio. Guests can order immediately while also be directed to your website or other ordering platforms. Instagram foodies love to stalk great restaurants so why not give them a chance to view your menu in advance?
A pro-tip is to configure your guest types to include additional links such as your website or other ordering platforms. Log into MANAGER and go into TYPES. Add a TYPE for each external link you wish to promote. As you will see in the Re-Marketing section below, you can target anyone who visits your menu with Facebook & Instagram ads. For brands who want to move their customers to in-house delivery, this provides guests with your delivery options available while being able to re-market your direct delivery or takeaway to those using 3rd parties. Check out how we’ve done it on our Instagram profile or see the image below.
The Facebook Pixel is a simple code plugged into your QR Menu that enables you to target ads to your guests who use your menu. Yes, you got that right, everyone who touches your menu can now receive information about your delivery & takeaway products, steak nights and new menu items via Facebook & Instagram. This is a game-changer if your aim is to grow your brand through your existing customer base. If you have a Social Media Manager, we recommend having them go through these steps or engaging an expert to help with the Facebook Ads initially.
Let’s get this plugged into your QR Menu:
There is a groundswell of supporting restaurants through direct ordering and many of your guests would be happy to get behind you. A QR Menu puts the tool on their phones to share their favourite meals with their friends and connect with you on social media. Your staff can also get behind your brand by interacting with guests and encouraging them to get involved. Have them let guests know that by ordering their next pick-up directly from your QR Menu, more of the profit goes to the restaurant and supports staff and families.
