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Connecting A QR Menu to Social Media; Take Orders On Fb & Insta

Connecting A QR Menu to Social Media; Take Orders On Fb & Insta

Connecting A QR Menu to Social Media; Take Orders On Fb & Insta

Digital menus provide the opportunity for restaurants and hotels to build their brand by connecting automatically with their audience over social media automatically. A QR Menu allows them to increase their social media reach, take orders via Facebook & Instagram and promote their takeaway products and services to their dine-in guests. Here’s our guide on setting up your Orderlina QR Menu with your Social Media & Marketing.

Connecting Your QR Menu to Social Media; Take Orders On Fb & Insta

Add Facebook & Instagram to Your Menu

Login to MANAGER, select SOCIAL and add your social media accounts. Customize your message to increase guest visits to your social media accounts. Let your guests know they can support your business and find out about special offers and events.

Summary

  • Insert Your Facebook & Instagram links
  • Encourage your guests to share

How to Add the Start Order Button to Your Facebook Page

High volume restaurant brands such as Lulu’s and Cafedelseoul report that by having the Start Order button on their Facebook page, increases their commission-free pick-up orders and gives foodies a chance to view their menu prior to their next visit.  To Add the Start Order button to your Facebook Page follow these steps:

  1. Go to your Facebook Page
  2. Click edit “Shop Now” Button…it may say something different.
  3. Click Start Order
  4. Paste in your menu link and click save.
  5. Click “Edit Start Order Button” and “Test Button” to ensure it’s working correctly.
  6. Post and tell your guests about it!

Prefer to watch a video? Click here to view the complete video of adding the start order button to your Facebook page.

Summary

  • Paste in Your Menu Link & Test Your Button
  • Tell Your Guests on Social Media

How to Take Orders from Instagram with A QR Menu

A QR Menu is a great way to display your link-in-bio. Guests can order immediately while also be directed to your website or other ordering platforms. Instagram foodies love to stalk great restaurants so why not give them a chance to view your menu in advance?

  1. Open Instagram and click your logo.
  2. Click Edit Profile on Mobile App or Settings on web.
  3. Paste in your Menu link.

A pro-tip is to configure your guest types to include additional links such as your website or other ordering platforms. Log into MANAGER and go into TYPES. Add a TYPE for each external link you wish to promote. As you will see in the Re-Marketing section below, you can target anyone who visits your menu with Facebook & Instagram ads. For brands who want to move their customers to in-house delivery, this provides guests with your delivery options available while being able to re-market your direct delivery or takeaway to those using 3rd parties. Check out how we’ve done it on our Instagram profile or see the image below.

 

Connecting Your QR Menu to Social Media; Take Orders On Fb & Insta

Summary

  • Use Your QR Menu Link as Your Website in Your Instagram Profile
  • Add Types to Your Orderlina Menu for Your Website or Other Ordering Platforms.

Re-Marketing: Add Your Facebook Pixel to A QR Menu

The Facebook Pixel is a simple code plugged into your QR Menu that enables you to target ads to your guests who use your menu. Yes, you got that right, everyone who touches your menu can now receive information about your delivery & takeaway products, steak nights and new menu items via Facebook & Instagram. This is a game-changer if your aim is to grow your brand through your existing customer base. If you have a Social Media Manager, we recommend having them go through these steps or engaging an expert to help with the Facebook Ads initially.

Let’s get this plugged into your QR Menu:

  1. Log in to MANAGER.
  2. Click here to set up or find out your Pixel
  3. Paste your Pixel into MARKETING (see image below).
  4. Click here to have Facebook build a Custom Audience of your guests who have visited your audience.
  5. Use our recommended settings. Paste in your menu link in this format orderlina.menu/venuename* (see image below). *This is just your menu link without “https://”.
  6. Boost a Post or Run an Ad making sure you choose the Custom Audience you have created.

Summary

  • Add Your Pixel
  • Create a Custom Audience
  • Boost a Post or Run an Ad to Your Custom Audience
  • Engage an Expert if You Want to Further Enhance Your Ads

QR Menus & Social Media Conclusion

There is a groundswell of supporting restaurants through direct ordering and many of your guests would be happy to get behind you. A QR Menu puts the tool on their phones to share their favourite meals with their friends and connect with you on social media. Your staff can also get behind your brand by interacting with guests and encouraging them to get involved.  Have them let guests know that by ordering their next pick-up directly from your QR Menu, more of the profit goes to the restaurant and supports staff and families.