A QR code menu provides a contactless ordering and payment solution for your guests. While the guests enjoy a quick, hassle-free, and hygienic ordering experience without “someone” breathing down their neck for orders, the restaurant staff now have two fewer things to worry about. Hotels and restaurants can open and operate with fewer resources, reduce staffing costs, and deliver a delightful dining experience to guests wary of high-touch surfaces. That’s right, the post-covid world is going increasingly contactless; QR code restaurant menus and hotel management systems are the future of the hospitality industry.
Digital menus for hotels and restaurants should give guests immediate access via a QR code to put the ordering experience entirely in their hands. Diners do not want to go through the process of downloading your restaurant app simply for the convenience of table ordering. The same applies to hotel guests – they may only be around for a few days, so they just want quick access to a food and beverage menu and to view additional services offered by the hotel to see if anything strikes their fancy. A QR menu enables all of this.
6 Ways Restaurants and Hotels Benefit From a QR Code Menu
We’re going to talk more about each of these benefits in more detail, but here’s a quick rundown of what we’ll cover:
Summary of Benefits:
Better brand reach
Fewer miscommunications while placing orders
Staff can spend their time in other areas where it’s needed
Maximize revenues by directly booking other services instead of using a third party (e.g., off-site tours)
Cheaper to maintain and faster to deploy
COVID-19 sign-in for track and trace (if applicable)
1. Better Brand Reach
Consumers are more social and active on the internet than ever before. They like to share every event, every exciting thing in their lives on social media. A QR code menu lets your business be a part of this phenomenon. Guests browse your menu, share it on their social media, maybe get suggestions from friends on ordering, or just post what they picked – the potential is limitless. These tiny social actions together contribute to growing your brand awareness, one share at a time.
Also, a QR code restaurant menu allows restaurants to directly market delivery, takeaway, and catering to their dine-in guests. Sure, they may not need them right there, but they may always need them later. They can even share them with someone they know or recommend a specific item they love from your menu. This offers restaurants an opportunity to increase their reach and revenue.
Additionally, you now have better guest data to help you figure out things like which items are popular and which are not, among others. Robust analytics should be part of any QR menu solution.
2. Fewer Order Errors
A feature-rich restaurant ordering and hotel management system like Orderlina lets you add detailed descriptions, customizations, and add-ons for various items. You may even add eye-catching and mouth-watering images (for dishes) to attract guests. Your guests will appreciate these features for giving them a precise idea of what they’re ordering, while the increased orders from such irresistible images increase your profits. It’s a win-win for everyone!
Using a contactless menu for ordering also reduces errors due to miscommunications, such as mishearing the customer or making a mistake while entering the order into the POS software. The entire ordering process can be streamlined, reducing the risk of these errors to virtually zero.
QR code ordering can be a game-changer for restaurants and hotels in tourist areas where requests and orders are often lost in translation. Orderlina, for instance, has multilingual capabilities, which allows guests to either order what they like directly from the app or just show the staff the items they “like.” This is another way a QR menu reduces miscommunications surrounding the ordering process.
3. Staff Can Reprioritize Their Time
Text-based menus always leave the guests wondering what the dish actually looks like. With a picture-based menu, people need less explanation as diners can see what each item looks like. Research has shown that many diners already check Instagram before visiting a new venue to see real-life examples of the dishes they might want to order.
Orderlina still allows text to accompany each item for a full description, just like a traditional menu. The contactless menu steps up the game with options to add ingredients, allergen explanations, and dietary specifications that are always up to date.
For restaurants that don’t want to completely do away with physical menus, by simply adding a QR code to an existing menu, guests can interact with the digital menu and find what best fits their taste, serving size, and dietary needs.
All these features result in guests requiring less guidance, which frees the staff to focus on other activities like catering to guests who have already ordered or dealing with back-of-house tasks.
4. Maximize Revenue By Directly Booking Other Services
Other experiential businesses and marketers are vying to reach your guests to promote their services, and they’re ready to pay top dollar for anyone who can help them do it. What’s more, your customers love the capability to order multiple related services from a single place. Why not turn this into your advantage using your own solution?
Special events, wine-tasting events, dinners, tours, and various other services can be displayed prominently during guest interactions with the digital menu without being too intrusive. The guest sits down to dinner, scans for menu, and the first thing they see is a discount on the morning’s city tour. After the guest shows their partner the photos, they book the tour along with their meal. For facilitating this, you earn a nice little commission. That’s the kind of seamless integration that helps businesses grow.
For hotels, offering concierge services like booking tours, day trips, and spa services with outside vendors is a tried and true way of increasing revenue. However, one front desk clerk can easily be overwhelmed when managing check-ins/checkouts and assisting guests during their stay. QR code menu ordering offers an even better alternative since guests are in total control of bookings.
Hotels can also partner with local restaurants and use Orderlina for commission-free delivery to guests.
5. Digital Menus Are Cheaper to Maintain, Faster to Deploy
A digital, contactless menu is dynamic and easy to manage. You can quickly add specials, remove out-of-stock items, and add different languages to improve guest experiences. Physical menus are expensive to maintain and keep updated. Every change in the menu requires a wholesale reprinting of the menus, which can add up over the year. They also discourage restaurants from experimenting with their menus – refreshing menu items, changing descriptions, using better images, changing menu design, and so on.
With a digital menu, you can experiment as much as you like. No added cost for editing your digital menu, and the changes are reflected in real-time. Naturally, digital QR menus are making physical menus completely irrelevant. The guest simply scans the QR code on the table and is shown beautiful photos and daily specials; they never see any off-season or out-of-stock items.
6. Track and Trace
Track and Trace functionality allows restaurants and hotels to capture their guests’ contact information to comply with local regulations as applicable.
The last thing guests want is to pick up a pen someone else has used – it defeats the purpose of going contactless. By including the COVID sign-in as part of your QR menu, you ensure that guests enter their contact information when they scan to view menu, and then your menu can immediately load for them. Faster check-in and ordering via QR-enabled hotel management systems translate to a quicker table turn, which increases the revenue of restaurants with limited seating due to COVID restrictions, shortage of space, or staff capacity constraints.
Hotels and Restaurants Are Increasing Revenue With Mobile Ordering
To build a closer relationship with your guests, you must be on their phones with a QR code menu app.
As a restaurant owner, how often do you hear guests discussing the local happy hour at the venue down the street, not knowing that your venue has a happy hour with better value on the same day?
Hotel owners can relate to this: how often have you sighed when a guest books a tour online, or have you played a mute spectator as money walked out the door for dinner instead of ordering in?
Mobile ordering is already disrupting the hospitality industry. Get onboard or be left behind.
Orderlina has a pricing plan to fit every venue, and we will set up your QR-powered, contactless menu at no cost. Go ahead and try our free plan!
Want to know what our customers are saying about us? Check out our Facebook Page . Contact us to learn more about what we can do for your restaurant or hotel.
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